2026-06-18
ai-operating-systems
Codex as a GTM cockpit
How I used Codex as a GTM cockpit to turn content, CRM, website, enrichment, Ads diagnostics, and reporting work into inspectable, reviewable operating infrastructure.
ai / codex / gtm
LéandreDesmaretz-Lespagnol
Projects, systems, notes
I build inspectable GTM, CRM, AI workflow, and product systems for teams that need judgment close to execution.
The public work here is not a pitch deck: it is articles, project pages, content registries, review queues, static exports, and small tools that make decisions easier to inspect.
Working across
AI workflowsGrowth systemsCRM / LifecycleProduct systems
Proof signals
GTM cockpit
CRM rules, Ads diagnostics, enrichment reviews, landing paths, and reporting checks made inspectable from one operator layer.
Site manifest
MDX registries, content graph checks, Pretext surfaces, sitemap/feed output, and static export discipline in one public proof system.
cutePR
PR imports, campaign ledgers, coverage snapshots, EMV reports, and Codex jobs kept behind human review gates.
Reading signal
Projects for proof.
Notes for decisions.
Operational work, made legible.
Start here
Three useful doors, depending on what you came to inspect.
GTM / AI opsRead the Codex GTM note if you want the operating layer: CRM, enrichment, Ads diagnostics, workers, reviews, and daily judgment.Product systemsOpen cutePR if you want a product system built from a real workflow instead of a clean fictional case study.This siteOpen the site manifest if you want the publishing system, content graph, Pretext surface, and static deployment logic behind this site.
Notes
Making the reasoning visible.
Notes make the choices behind the projects easier to read: tradeoffs, structure, and operating assumptions.
2026-05-06
cutepr
Building cutePR from a real PR constraint
cutePR started when a real PR workflow hit the gap between messy spreadsheets and expensive enterprise suites. The project became a prototype for a calmer PR operating system.
cutepr / product / pr
2026-05-05
clouds-war
Building a game with hidden depth
Clouds-War is being built as a readable strategy game first: the map, the team, and the moment matter immediately, while the deeper world appears through seasons, doctrines, and traces.
clouds-war / game-design / lore
Proof system
The same operating logic, in different systems.
Before the project list, a quick read on the working pattern that keeps showing up.
The terrain changes. The sequence usually does not: enter quickly, map the system, find the real constraint, then rebuild what needs to hold.
Axis 01
Enter fast, map the system.
Across growth, CRM, operations, AI, and product, the first move stays the same: understand the existing logic, find the real constraint, then cut away noise before changing anything else.
Axis 02
Instrument what matters.
Across tracking, lifecycle, dashboards, automation, agents, and internal tooling, the point is not software volume. It is clearer decisions, tighter feedback loops, and execution that holds up under pressure.
Axis 03
Ship a usable surface.
The work is only real once strategy becomes a product, a workflow, or a public surface people can use. Form belongs to delivery because it decides whether the thing remains legible.
The projects below show the logic under real constraints. The notes make the tradeoffs easier to read.
Selected work
Proof is more useful than promises.
Projects are where the claims stop. They show what survives when systems, products, and operating choices meet real constraints.
2026
active
Clouds-War
A web-native territorial strategy game where teams read a live map, coordinate under scarcity, and change the front through a few meaningful actions.
Clouds-War is being built as a playable system first: a map-first strategy game with an authoritative server, live updates, seasonal rhythm, and a deeper world kept deliberately below the surface.
Bun / TypeScript / Next.js
Repository private for now
2026
active
cutePR
A PR operating system for contacts, campaigns, product seeding, coverage, EMV, reports, and review-first AI assistance.
Built from a real PR manager workflow, cutePR centralizes the operational memory that usually lives across Excel, Outlook, coverage trackers, and enterprise tools too expensive for small teams.
Bun / Next.js / TypeScript
Repository private for now
2026
active
Léandre Site Manifest
A public proof of how I build: direction, editorial structure, and technical execution held together in one readable system.
Built as a site-manifest rather than a portfolio, it centralizes ongoing work in a docs-first static system shaped by MDX, targeted Pretext surfaces, and fast iteration with Codex.
Next.js / TypeScript / MDX
Elsewhere
A quiet exit, but a real one.
If you need GTM, AI operating systems, CRM / lifecycle work, or a product surface to become inspectable, email or LinkedIn is the cleanest first thread.