Burnrazor

Léandre Desmaretz

Blog

Notes, decisions, and operating traces.

2026-06-18

ai-operating-systems

Codex as a GTM cockpit

How I used Codex as a GTM cockpit to turn content, CRM, website, enrichment, Ads diagnostics, and reporting work into inspectable, reviewable operating infrastructure.

ai / codex / gtm

2026-05-06

cutepr

Building cutePR from a real PR constraint

cutePR started when a real PR workflow hit the gap between messy spreadsheets and expensive enterprise suites. The project became a prototype for a calmer PR operating system.

cutepr / product / pr

2026-05-05

clouds-war

Building a game with hidden depth

Clouds-War is being built as a readable strategy game first: the map, the team, and the moment matter immediately, while the deeper world appears through seasons, doctrines, and traces.

clouds-war / game-design / lore

2026-04-02

me-chatgpt-and-the-others

Me, ChatGPT, and the others

A personal essay about what happened when AI moved from science fiction into daily life, and why it became the ultimate tool for a generalist who learns by doing.

ai / chatgpt / codex

2026-03-31

site-foundation

Building a site-manifest, not another portfolio

A site-manifest is not a portfolio with better typography. It is a public system for publishing projects, notes, and technical choices in one readable structure.

editorial-systems / positioning / sites

Reading handles

Tags that connect notes without becoming a taxonomy.

Tags stay narrower than themes: they act as small reading handles for repeated tools, media, and operating patterns.

Topic clusters

Themes already forming across the public corpus.

Broad topics can emerge through repeated notes and projects, without turning the site into a taxonomic directory.

Project threads

Work surfaced through the current notes.

Projects remain publicly discoverable through the notes that frame them, rather than through a separate archive.

2026

active

Clouds-War

A web-native territorial strategy game where teams read a live map, coordinate under scarcity, and change the front through a few meaningful actions.

Clouds-War is being built as a playable system first: a map-first strategy game with an authoritative server, live updates, seasonal rhythm, and a deeper world kept deliberately below the surface.

Bun / TypeScript / Next.js

Repository private for now

2026

active

cutePR

A PR operating system for contacts, campaigns, product seeding, coverage, EMV, reports, and review-first AI assistance.

Built from a real PR manager workflow, cutePR centralizes the operational memory that usually lives across Excel, Outlook, coverage trackers, and enterprise tools too expensive for small teams.

Bun / Next.js / TypeScript

Repository private for now

2026

active

Léandre Site Manifest

A public proof of how I build: direction, editorial structure, and technical execution held together in one readable system.

Built as a site-manifest rather than a portfolio, it centralizes ongoing work in a docs-first static system shaped by MDX, targeted Pretext surfaces, and fast iteration with Codex.

Next.js / TypeScript / MDX